Museum of Unintentional Art transforms the shore of the NDSM wharf into a hidden artistic city beach
This summer, Stichting NDSM-werf invites the collective of the Museum for Unintentional Art (MOK) to give purpose to its new project ‘Stelcon Beach’. The project can be visited free of charge at the NDSM wharf from the 8th of August to the end of September.
Because part of the bank side of the NDSM wharf has recently been renovated, a new piece of city beach has been created, which the foundation has named ‘Stelcon Beach’. In order to give substance to this place in its own way, Stichting NDSM-werf has asked the collective behind the Museum of Unintended Art to create a program for this place during the summer.
The MOK, known for its innovative and humorous cultural projects and interventions, among others, will decorate the location in an artistic way. In this way they transform the piece of shore located on the Ms. Van Riemsdijkweg, next to Pllek, temporarily turned into a hidden cultural oasis with a wide view over the IJ. ‘Insight through view’ is the central theme this year in the interventions on the city beach. It’s a place to hang out with friends or just relax on your own, looking over the water. “One thing is certain: people who come here will be surprised,” said Willem Dieleman, one of the driving forces behind the MOK.
This project is part of the long-term strategy of Stichting NDSM-werf, which is responsible for the cultural and artistic programming of the site, to make the wharf explicitly ‘more public’. “We envision a welcoming, accessible place for the whole of Amsterdam and its residents, where culture, sport and greenery come together in an industrial environment.” says Tim Vermeulen, director of Stichting NDSM-werf.
Opening hours Stelcon Beach (from the 8th of August):
Friday 16:00 – 22:00
Saturday 16:00 – 22:00
Sunday 16:00 – 22:00
Adress: tt Neveritaweg 61