In 1987, Red Bull launched not only a new product but a completely new product group: energy drink. Ever since Red Bull has given wings to people and ideas, various milestones have been achieved in the field of sports and culture. Since 2011, Red Bull has established its headquarters on the wharf.
Red Bull wins award Best Employer 2011
In 2011, Red Bull won the prize for Best Employer. Jan Smilde, General Manager of Red Bull, explains why he thinks his employees are so motivated: “We call our office our energy dream.” We believe in the importance of energy, which is in giving, but also in taking responsibility. You need to give people ownership of their work if you really want to motivate them. Freedom is therefore very big here. Good plan? Just do it. If it is in service of the can. We give confidence to our people.”
Red Bull is located in the pitched-roof warehouses, part of the monumental Forgery at the NDSM site. These four warehouses have been completely restored in original style by BIESTERBOS bv (Mediawharf B.V.). The original roof tiles and doors are reused in the workspaces. The rough brickwork, the concrete floors and a metal construction also ensure that the monumental character of the pitched-roof warehouses has been preserved.
The Canadian agency Sid Lee Architecture created a dynamic interior for the true ‘Red Bull experience’. The idea was to keep the industrial space as intact as possible and to “infect” it with Red Bull’s adventurous philosophy. The interior moves on two levels to portray the versatile personality of the energy drink brand. Thanks to the wooden mezzanines and air bridges, employees and visitors can experience the working environment of all kinds. And then there’s the F1 eye-catcher, imagine Max Verstappen drive off in a split second…
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